ROPCA | Business development | Disease detection | AI | Robotics | Ultrasound

Ropca is a spin-out company from Southern Denmark University (SDU). Ropca’s unique technology enables early detection and treatment of Rheumatoid Arthritis. The Ropca solution is an ultra sound hand scanning robot + AI & software for clinical image analysis.

As business development consultant for Ropca we completed following tasks:

• Collected Reumatoid Arthritis (RA) disease statistics and analysed importance of early RA detection & treatment
• Collected data and analyzed existing clinical practices (UK, Germany, Nordics, France, Italy)
• Formulated Ropca solution value proposition
• Evaluated uniqueness of Ropca value proposition
• Mapped marketed competing solutions. Presence & Market share
• Collected and extracted market insight (current & potential market size & value)
• Mapped R&D pipeline of competitors + new entrants
• Identified and contacted Key Opinion Leaders (KOL). Obtained Letters of Intent & Letters of Support. Five KOL dialogues with European centres were planned, prepared, completed.
• Supported Ropca’s EIC Accelerator grant consultant in finalization of commercial wording in grant application
• Collected information on reimbursement og distribution services for specific countries
• Mapped potential Distributors and proposal for distributors i Danmark, Germany, UK og Nordic.
• Generated ideas on additional Ropca technology applications & additional products
• Provided commercial input and facilitated Board of Directors commercial discussion and decision making